Description
Coaching with Benjamin
Spark Session | $400
- 90-minute deep-dive into your business vision.
- Customized roadmap to turn your ideas into action.
- Follow-up email support for 2 weeks.
- Concluding 90-minute call to finalize your plan with actionable steps.
Unlock Your Potential
Are you a passionate handcrafted soap or skincare artisan, dreaming of turning your creative spark into a thriving boutique business? Whether you’re just starting out or looking to level up, I’m here to help you transform your passion into a purposeful, profitable venture.
From Ideas to Income: My Story
Hi, I’m Benjamin, a dedicated business and life coach specializing in helping boutique start-up makers like you. With years of experience in small business development, branding, and strategic goal-setting, I’ve helped countless artisans navigate the journey from idea to income. I understand the unique challenges of the handcrafted soap and skincare industry — and I’m here to help you rise above them.
I fell in love with soapmaking in the early 2000s, and it wasn’t long before I wanted to sell my prized creations. Like most in our industry, I made soap at home, filling every nook and cranny of my house with supplies, materials and finished products. After careful budgeting and establishing a necessary revenue target (goal-setting!) that would represent my personal success, I began cold-calling every retail store in my area to seek interest and ultimately sell my products. Prior to this, I had never sold anything, save for some neck ties and dress shirts while working as a Macy’s department store associate.Â
But my lack of experience wasn’t going to stop me from trying to sell, as my goals were so clear and defined that the fear of rejection diminished. And with every phone call and walk-in, I was emboldened through repetition and learning to just keep trying. In the summer of 2008, I was rejected 49 times before someone finally took a chance on me and my tiny startup. And the wisdom gained from being rejected 49 times was, ironically, the reason for my success.Â
For the next 4 years, I wholesaled a product line of 12 soaps to local groceries, boutiques, gift shops, health food stores, salons and spas, bed and breakfasts, hotels and even vending machines. I developed solid relationships with purchasing managers by being honest, consistent and true to the values I established for my business.Â
In 2012, I opened a 20,000 square foot store with manufacturing and processing space and a dedicated showroom, as well as a crafting space for our Saturday morning soapmaking classes. I hired employees to operate the day-to-day operation, which allowed me the mind and heart space to carve out my next chapter. The shared sense of belonging we established in our community was a goal I had held onto in the previous 4 years of business building, and not a day went by that I didn’t journal and envision what I had manifested in that storefront.Â
A few years later, by way of goal-setting and visualization, I co-founded the Lovin’ Soap Project with Amanda. The Lovin’ Soap Project was a 501(c)3 Not-for-Profit organization dedicated to helping women’s groups and organizations in developing nations with small business startup in soap and skin care. We helped with everything from sourcing materials to using calculators, and everything in between. We coached women in Haiti, Uganda, Senegal, Kenya, Tibet, Fiji and India the skills and mindset needed to succeed, not to mention the much needed hygiene routines and knowledge that we take for granted, for something as simple as hand-washing can literally save lives.Â
I owe so much to the handcrafted soap and skin care industry. The creative outlets and unique ventures that our cottage industry can provide are endless, and sometimes you just need help opening your eyes to a different way of doing things, or more accountability, or a professional kick-in-the-butt, and I can help. I invested in a coach during my startup phase, and my return on that investment is ongoing.Â
A Goal Properly Set is Halfway Reached
- Industry-Specific Expertise: From sourcing ingredients to creating compelling branding for your products, I understand the intricacies of the handcrafted soap and skin care market.
- Proven Strategies: I offer actionable advice tailored to your unique goals, empowering you to scale your business while staying true to your creative vision.
- Holistic Approach: I combine business coaching with personal development to help you overcome obstacles, build confidence, and achieve balance in your entrepreneurial journey.
How I Can Help You
- Business Idea Development
Struggling to find your niche or define your brand? I’ll help you:
- Identify profitable market opportunities.
- Develop a unique value proposition.
- Craft a sustainable business model tailored to your creative strengths and situation.
- Branding That Sells
Your brand is your story — let’s make it unforgettable. Together, we’ll:
- Create a cohesive brand identity that reflects your values and vision.
- Develop compelling product descriptions and packaging ideas.
- Leverage social media and marketing to build an engaged community.
- Goal-Setting for Success
Dreaming big is just the beginning. I’ll help you:
- Break your goals into actionable steps.
- Develop a realistic timeline for growth.
- Stay accountable and focused on what matters most.
What You’ll Achieve
- Clarity: Know exactly what steps to take to build and grow yourself and your business.
- Confidence: Gain the skills and mindset needed to thrive as an entrepreneur.
Consistency: Create systems that allow you to scale while maintaining your quality and creativity.
Take the First Step Today!
Your handcrafted creations deserve to shine. Let’s work together to make your dreams a reality.
Book Your Free Discovery Call
Click below to schedule your complimentary 30-minute consultation and start building the boutique business you’ve always envisioned!
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