The men’s soap and skin care industry within the larger skin care industry is still booming, and I don’t see it going away anytime soon. Millennial men (and female millennials who purchase for their men) have taken a deeply invested interest in how to take care of themselves, their skin and ultimately their appearance.

But it hasn’t stopped with millennials. Men of all demographics are getting in on the fun. Companies of all sizes have invested masses of dollars on product creation and marketing efforts so that they can keep riding this lucrative wave of newly targeted customers. And, in my estimation, you can’t have a quality men’s skin care product without having a great scent.

Men care about scent. A lot. Even if we say that we don’t, we do. Furthermore, our scent palates are distinctive and individualistic. Yes, the majority of us enjoy woodsy scents, but we also enjoy lavender, rosemary and lemongrass. We have a wide range in our scent preferences, which go far beyond traditional musk or pine. That is why I wrote this book. I wanted to showcase to you all that I have comprised in the last 10 years of research, trial and error, experimentation and sales. These 40 blends have all been winners with men over the years, in a range of different product applications, from soap to room sprays.