From Benjamin Aaron –
“I recently asked a large group of handcrafted soapmakers what their biggest challenges currently are. Many said ‘branding’. Others said ‘marketing’. What I heard more than anything was naivety towards barcodes.
Barcodes can be a scary thing if you’ve never had to deal with them before. What is important to remember is that they are simply a language that allows retailers to comprehend how much of something they have left in stock, as well as ease-of-look-up for new cash register attendees.
Okay…there is more to barcodes than just that, but suffice it to say it is a way to make things simple for the retail market. If each cash store clerk had to manually put in the price of an item at the check out line, we would all drive ourselves crazy…especially around the holidays!
So keeping with the times, and more importantly, serving your potential retail customer to the highest degree possible, it might be time for barcodes. I have created a step-by-step eBook specifically for the purposes of barcoding handmade soap.
There are some tips on what to avoid, as well as what you might be looking as a financial investment.
Alas, your business just won’t grow at the rate you would probably like if you don’t just sign up for a company prefix and start cranking out UPC numbers for your products. It really is simpler than you might currently think. Plus, this eBook will walk you through the entire thing!”
You can get the eBook here!