I spent the weekend at the Handcrafted Soap and Cosmetic Guild’s conference in Tampa. It was a fun time and a great experience.
There were so many wonderful presenters and, as always, wonderful attendees to meet and network with. I was a presenter this year and had a vendor booth. Thank you to everyone who came up, introduced themselves and spent time with me.
I didn’t get the chance to attend everyone’s seminar. I LOVED the ones that I did attend. I wanted to share some highlights from the event.
Charlene Simon talked about “But Busters” and how to ignore the negative talk in your head. My main take-away… say yes and figure it out as you go! Charlene is hilarious and she had us cracking up. She shared her story and shared some of her successes as the retail queen.
Darren Seibert – Darren gave a talk entitled Boys and Their B.L.A.D.E.S and talked about the men’s grooming industry. Did you know that men spend $80-$120 a month on grooming products!? What?! Get in on that. And I loved that he told people…you don’t have to make a fancy shave soap from scratch, some suppliers sell a great MP shave soap. It is about having a product available to take advantage of the men’s grooming movement that is happening right now.
Lela Barker gave a talk entitled Charge What You’re Worth! The Art of Communicating Value & Charging a Premium on Your Products.
She talked about pricing our products and communicating the value to our customers. For more info on pricing your products go to her website, Lucky Break Consulting, scroll down to the bottom and sign up for her email list and get her guide to pricing. It is packed with wonderful info on pricing and communicating the value of what you have to offer.
For some reason I didn’t take many photos! But I know who did. Check out the Rustic Escentuals photo album on Facebook. These photos were taken by Ian Curcio. You can also look at the hashtag #HSCG2016 on social media sites and images will pop up.
I love this photo and I love the Rustic Escentuals team!