As a soapmaking instructor and consultant, one of the most common things I hear is, “I’ve made my first batch of soap…how long until I can sell it?”
Sometimes selling that first batch of soap isn’t the greatest idea…but there are a lot of soapers that do. And when asked, I have a few pieces of advice that I offer.
(And by the way…I’m speaking from experience as someone who made a batch or two and started a business 8 years ago. I made lots of mistakes but learned many lessons. After a rough start, I had success in the local market, but quickly found my passion was not selling soap, it was teaching, writing and consulting. I now run a non profit which teaches soapmaking to women in underdeveloped countries. Your story will certainly be different than mine but here are some thoughts and a few pieces of advice from someone who’s been there/done that and from someone who now works as a consultant helping soapmakers start their journey into making and selling soap.)
Mistake: I didn’t sell that great of a product. Okay, it wasn’t horrible…but I didn’t take the time to hone my skills and develop my product. The product I put out early on was not my best.
Lesson: The soap you make in a year or so will be so much better than the soap you make today. Even the soap you make in six months will be better than the soap you make today. Give yourself a bit of time before you offer your soap for sale. Don’t ruin your reputation and future business by putting out a product that isn’t the best it can be. (For fun if you’re just starting out…save a bar of soap from your first couple of batches. You’ll be amazed at where you are in six months or a year.)
Mistake: I didn’t have the experience to know if something was wrong with the soap I made.
Lesson: Luckily, I don’t think I ever gave away or sold soap that was dangerous or terribly bad, but I was careless in that I simply didn’t allow myself time to gain experience. You need to learn to recognize when “things go bad” in soap. Lye pockets, wonky measurements, separation, etc. Some of these things can be fixed; some of these things aren’t a big deal… but you need the experience to know what the issue is, is it safe to use and if its not, how to fix it.
Mistake: I would make a batch, cure it for a month and sell it.
Lesson: That soap you made and cured for a month might be okay…but do you know how it will hold up in two months or even six months? Customers don’t just buy the soap, take it home and immediately use it. Sometimes, it sits on a shelf for months or gets put in a drawer to freshen clothes. If you sell wholesale to a store, it can sit on a shelf awhile before it sells. You need to know how it holds up for longer stretches of time. Fragrance and essential oils can fade or change as they cure. Are your base oils stable and hold up? Do your colorants fade? Curing your soap and analyzing it at 1 month, 2 months and even 6 months is necessary to see how stable the ingredients are that you’re using.
Mistake: I didn’t have a niche. (And this goes for ANY business.)
Lesson: You will need to find your niche. As soapmakers we start out making the standard set of soaps…lavender soap, oatmeal soap, goatsmilk soap, coffee soap…etc. Every soapmaker starts out making these same soaps.
There are so many soapmakers out on the market (just do a search on Etsy) that you will have to find your niche to stand out. Go through the process of making all of these basic soaps to gain experience…then make yourself stand out!
What makes your lavender, oatmeal, goatmilk or coffee soap stand out from everyone else’s? Maybe you use all natural colorants, maybe you use a certain design technique, maybe you specialize in wedding favors, or packaging geared towards tattoo studios that features artwork…or maybe you use holy water in your soap! Why should I buy soap from you and not the other hundreds of people selling the same dang thing? So many soapmakers join Etsy and email me asking why they haven’t had a sale. It’s because you’re doing the same soap as every other soapmaker out there listing their stuff on Etsy! Stand out. Find your niche. Make your soap unique or special.
Mistake: I didn’t develop a consistent product line.
Lesson: I know so many soapmakers who start selling soap and are simply all over the place with what they make, what design techniques they use and what they use to scent their soap (60+ different fragrance oils!). You can overwhelm yourself and your customers by so many scattered variables. I would also lose business because I made a wonderful lavender soap three months ago, but had moved on to something different. When a customer came back to buy it, it wasn’t available.
How many products should you offer to start out? I recommend 8-12 consistent products and then rotate in 2-4 depending on the season or holiday. Focus on these products and make them consistently perfect. (This is also going to help you when you get into wholesale.)
Mistake: I didn’t really know what it cost to make my soap.
Lesson: I never really took the time to figure out the costs of the products that I was making. I charged what I saw others charging but didn’t understand that I needed to do my own calculations to make sure I was actually making money!
Take the time to figure out what it is costing to make your soap. Then develop a pricing strategy that is in line with your products and branding. Don’t simply charge what other people are charging.
Mistake: I didn’t have a good story.
Lesson: Develop your story. Every business needs a story (and every business has one that is waiting to be told). Your story and your niche are what are going to make you stand out. How did you get into soapmaking? Are you a third generation soapmaker? Did you start making soap because of a bad skin condition? Did you start making soap when you were laid off and raising three kids? Were you inspired by a trip to somewhere with incredible natural resources you wanted to utilize? Develop your story and use it when you market your business.
Any business when first starting off makes mistakes. That’s just part of it. But the lessons learned…the “take away” from the mistakes…are what can catapult you towards success! The mistakes I made during the early months of my soapmaking journey have given me great lessons to share during my consulting and assisting of other soapmakers.
As a soapmaker, what were some of your early mistakes and what did you learn that might help others?
-Happy Soaping! – Amanda Gail
I totally agree person should gain some experience because it’s person skin we are dealing with. Love love making soaps I have been doing it a year now and I finally have my own recipie . My soaps have rice, seperate, gel and never harden, oil flowed to the surface and leaked out of the soap when I took it out from the mold. At the end I can tell other I know now to identify issues with soap making. Thank u Amanda we in Trinidad and Tobago love u for your support and knowledge.
Do bloggers like this get paid?
Hi Adelina, not sure what you mean? I don’t get paid by anyone. I make money by selling eBooks and eCourses. 🙂
Hi Amanda
What do you mean when you say rotate them 2-4?
Many soapmakers will always have a selection of holiday or seasonal soap, usually 2-4 soaps at a time. So at some point they’ll stop selling seasonal soap for xmas and bring in soap for the spring. Does that make sense? I could probably phrase that better. 🙂
Amanda … I’m from the south of Brazil. I love your tips and the way in which passing your knowledge simply and with great affection. Heartfelt thanks! You are contributing a lot in this best of my knowledge construction process. I have people (elderly and children) in my family that suffers a lot with skin problems such as psoriasis. This is my story! I want to somehow ease their suffering and be able to provide a better quality of life. I’m learning, studying hard not to hurt them more and yes, bring improvements. I have not done any soap because still do not know what would really be the best composition for this type of skin problems such as essential oils, butters and other benefits. But soon I’ll be ready and I want to see the joy of these people I love so much. Just wanted to thank you! Thank you for motivating me to move on! Sorry translation … kkkkk But I wrote with great affection. <3 Thank you!
I want to say that I have found sometimes people dividing to real soapers and to those who do it “only” as a hobby as their soaps are inferior. I want to say that making soap is my beloved hobby so I do a lot of research and always try new things. I have repeat the same recipe only twice and still change a little bit. I am selling soaps to friend from the early beginning and never had a doubt about it. Tell you why. It is not only about at least one year soap career to do a fine soap. Some people can make soap for years and never did it as someone else after three months. It depends on so many factors. But what is the main reason I am not ashamed to ask for money for my soap is that the fact it is my hobby is not a reason to just give away. I bought the ingredients that I put in and pay for them at least, I also put my knowledge and my energy to it. So EVERYONE can and SHOULD ask for money for their soap. If I just give it away (yes I sometimes do as a gift or if I ask someone to test new soap) there would not be a balance and I would probably feel discomfort soon. I sell soap because I want to do more and more and it is more than my family need. Honestly, everything goes back into soap 🙂 I can’t imagine to earn money by making soap only! Or not now 🙂 For me it is a nightmare what I read in the post about the product line and about thinking of customers on the first place. To have 8 or more basic soaps and do them again and again all the time and only few new… Even if I run my business I don’t think this is a way or this guarantee a success. There is no evolution, this is what I call stagnation. I think and have the experience that the success is in the joy when making soap. I do soap ONLY if I feel so happy that I need to blow off the happiness and joy or my heart is gonna to explode and that is my special ingredient, never just to calm myself or fight with boredom. I find that other important thing is to do it by yourself no matter how others do it. That means I do soap designs and recipes as I want to do at the moment because I WANT and not because I HAVE TO because of customers. Basic product line has everyone, there is no problem to buy lavender soap everywhere, why should I have to do it constantly? It has no sense to me. I want to create and enjoy the process not to turn myself into soap making machine of product line. If I do it with love and passion I will always have customers even more that if I have a permanent product line but made with “have to feeling”. Every time I did soap for people (what they could love or what is popular) it was never successful as I expected. When I do it by myself, it disappear. That is my experience and my thoughts to share with others, my way that works the best for me. 🙂
I LOVE your response and your perspective. Thank you so much for sharing! 🙂
I just discovered your blog yesterday. I’m really enjoying it, especially the palm free recipes. I just ran out of palm oil and want to try soap without it. I developed a recipe, but it’s fun to try some others. I agree with what you’ve said in this post. I did everything wrong in starting my business, yet somehow it’s come out right. I would recommend people follow your wisdom. I did not know better. I did get some good advice from a seasoned soap maker. It seemed urgent to me to get going since the indoor farmers’ market where I was selling a different item had their soap maker vanish. The soap is a great addition to the market. I read David Fisher’s stuff on about.com and watched a pile of youtube videos. It’s been almost 5 years, I’m in the black, I have repeat customers. I’m thankful my mistakes didn’t ruin anything.
I’ve only just found your blog and absolutely love it! I’m also impressed with your very gracious reply to comments. I received a soap making book for Christmas and just made my first batch yesterday – it is certainly less than perfect, but I am very proud of it. Now to patiently wait for it to cure!
Thanks for sharing your experiences.
My daughter’s harp teacher gave me a bar of handmade soap after I complained that good pure soap was hard to find and now I am hooked! I have made my first batch of soap and now waiting for it to cure. I am doing my research (which is part of the fun) and I have happened upon your wonderful website. Many thanks to you and all who post here. I think I will be a constant visitor and I am loving your ‘Lovin Soap Project’
Thank you for your info. It was very helpful and makes a lot of since.
Amanda, thank you for article, I am soapmaker since 3 years and your advices are very usefull
I could not agree with most of you anymore. I am new to soaping. I am in the “gathering supplies and information stage”. I have literally spent the past week going blog, by blog and website to website looking for information. I think yours has to be my favorite and the most informative and MOST of all the least intimidating.
I have a background in art and have always appreciated the craft fairs and specialty shops that sell handmade soaps and wanted to make them myself. I have just finally decided to take the plunge. I have been making my own lotions and scrubs for sometime and felt that I have the confidence to start making soap. Thank you for your guidance. Also thank you to everyone who posts, I gain so much from your success and failures.
Sorry, forgot to mention one other thing. Having a great story is a HUGE part of selling soap! I would guess that about 75% of new customers ask why or how I got into making soap! People really want to know! And I think that more are willing to try my soap, when they know that my whole family has different skin issues, that just weren’t being helped by any product or doctor…..until I bought a couple of bars of homemade soap at an arts and crafts market to try. When everyone’s skin was starting to get better, I knew I had to learn everything I could! Customers LIKE to know those kinds of things! Okay, I’ll be quiet now, promise!!
Amanda, please know that many of us read your blog because of your experience, and good advice you have given over the years! I have been asked the same question more times than I can count, and I’m glad to have some good responses that I hadn’t thought of before! It’s too bad that some people can read a blog, and feel the need to pick it, and you, apart. I would like to start my own blog someday, and part of the reason I haven’t, is because of those who want to tell me everything I wrote that they didn’t like, or disagree with me. It’s so frustrating!! IMO, if you don’t like what you read, move on, read something else, there are plenty of other blogs to read! Case in point, I remember when you decided to go palm free, and wrote several posts about it. There were MANY people who posted some very hateful comments to those who said they were choosing to use palm anyway. I admit, I got pretty mad, and almost stopped reading your blog, because I choose to use a small % of palm in my favorite recipes. But when I thought about YOUR post, not others comments, I realized that you were just explaining your choice, on your blog! Key words “Your Blog!!” I also realized how much I had learned from your years of experience, and how much I appreciate that you are willing to share your vast amount of experience with other soapers. When I was a newbie, I would not have been offended by this post at all, in fact I wish it had already been there, could have saved me some grief! So please keep on blogging, there are many of us who enjoy and learn from your writing!! 🙂
I just loved reading all of your advice and I certainly did not appreciate the person who basically was “bashing” what you had to say. I am a newbie and have not yet made any soap, but I am researching and glad that I found your site. I will bookmark it and continue to check back as I begin my journey. I was an RN until forced to retire due to arthritis and trying to survive on Social Security alone is a joke. I am an avid seamstress and animal lover and I am hoping to start a line of pet soaps and will include free samples with the things that I sew for pets and sell online and through word of mouth. I figured that would give me a starter base of clients so long as the soap comes out good. Thanks again and please continue to post such helpful comments!
Just because I disagree doesn’t mean I’m bashing anyone. Amanda has a relatively long history of doing good work and making great soap. I just happen to disagree with some of her ideas…doesn’t mean I think any less of her as a person.
Great piece of advice, Amanda. Consistent product line is everything in this industry. Everything. Really good stuff.
Thank you Amanda for such a well written article. I agree with everything you have written. Ingrid you have taken the words right out of my mouth. Thank you
I do agree with the guy who posted above when he writes, “that’s probably snarky”, and I applaud you, Amanda, for responding in a reasonable and confident manner. I learned a lot from the exchange. Social media is a big part of doing business these days, and there will always be negative comments. Glad to have seen such a great example of how to respond to them.
Reading about and researching soapmaking is important, but nothing can replace actual experience. My first soaps developed DOS a few weeks after I made them. Fortunately, my soap was for family members and I didn’t have to deal with customer complaints. I do think, though, that buyers should be informed that handcrafted soap does not have an indefinite shelf life and should be used and enjoyed within a reasonable amount of time.
Thanks for the comments everyone! Just a heads up…this is my personal little space on the internet and I won’t allow comments that are rude, hateful or dripping in negativity.
Differences of opinion are one thing…just plain rudeness is another. I don’t have room for negativity on my blog and will delete comments and block people. Any personal attacks will not be tolerated. Differences of opinion are welcome and certainly appreciated to create dialogue and discussion.
Kevin – we actually agree on many things. I don’t really know how to respond to many of your comments as they seem to be in response to some kind of assumed deeper meaning that you got from my post.
” I didn’t have a niche/product line/great story. This has what to do with MAKING soap?” My article is about things to think about when selling soap…not just making soap. The process of finding your niche, developing a product line and having a great story is a must for any business no matter what you are selling. This is what my article is about.
And you pointing out that I did it… yes I did. That was the whole point of the article. I did it and I learned some lessons that I wanted to share with my readers. These lessons will be helpful to some (and not helpful to others). I get asked this question from soapers and I’m going to share my experience and my thoughts. You don’t have to agree with them.
As for me offending new soapers by offering advice and lessons learned from my personal experience…that certainly wasn’t my intention and nor do I really care if I did. Most successful entrepreneurs realize the importance of learning from “those that went before” and that is why this questions comes up. I get asked this all the time.
A huge part of being a successful entrepreneur requires that you find people to learn from and gain mentorship from. So I know there are many soapers who will take what I’ve written and it will be beneficial to their development.
Thanks for the comments.
Great article Amanda. This is the voice of Wisdom. Anybody can research, collect knowledge and learn quickly, but it takes trial and error and time to hone your skills and come up with a consistently great product. You learn more from your failures than you do from your successes. Any new soap maker can read, research and join groups, but it takes a long time to perfect one’s craft. Thank you.
Very good article, Amanda! I agree with your comments, and I also agree with many of Kevin’s comments. All soapmakers are different. I have no problem with a new soapmaker selling their product after a few months – if they’ve done their research and have a good grasp of the process and safety issues. It’s easy for new soapmakers to get on the internet and do research, join soapmaking groups, etc., ask informed questions and learn from more experienced soapers. However, there are people that join these same groups and expect to be spoon fed information without doing their own research. Those are the people that shouldn’t be selling right away.
I did a ton of research/reading before making my first soap and when I finally made my first batch, I was hooked! Almost 18 months later, I sold my first soap. Could I have sold soap before that? Sure, but I wanted to know that I could consistently produce a quality product, not to mention getting liability insurance, and other business requirements in place. I still have bars of my first soaps and they are fine. Not nearly as nice as the soap I make now, but they are good, basic soaps.
I strive to educate my customers about handmade soap and the soapmaking process. I want them to be able to question other soapmakers about things like superfatting, ingredients used and cure time, so that they can make an informed decision about purchasing from that soapmaker.
I think it’s up to each soapmaker to decide when they are comfortable selling. If they have an inferior product, they won’t have return customers. Unfortunately, if the buyer has a bad experience, it may cause them to avoid all handmade soap, which isn’t good for the rest of us.
I think one of the things to think about, and that this screams to me, is the people on the forums/groups that join, and immediately post, “I have never made soap and want to start a soap business, can you guys teach me?” I have people ask me to teach them all the time, usually when I am selling my soaps at market. I generally refer them to different websites that will guide them on their path. ( I have to admit that I am sometimes offended by peoples audacity to ask me to teach them to make what I am selling.) Some people believe that this is an easy business and that they are going to get rich. Well, the people that are making money in this business have busted their butts. Made soaps till they couldnt see straight, pimped themselves to wholesale accounts, worked markets and developed their business. Its about finding something you enjoy vs making a business and hoping you enjoy what you chose. The niche thing is so very important, knowing your market, what works for you, what works for your customers, where are you going to make money. Even though I have been selling for a couple of years, and had extensive business experience before that, I still find myself in mental vapor lock over what might seem to be simple decisions. Packaging, website design, budgeting, events, business name, etc. All of those things should be a reflection of the story that you are trying to convey. They should reflect your personality and the personality you are creating for your business.
To poster above^^. I cannot disagree more….
Thanks for the article Amanda. I am a firm believer in making sure I represent the best side of any profession I am in. Be it Nurse, Chef or soapmaker… knowledge based on experience through time is essential. Applying a band-aid, taking a temperature does not make a nurse. Making Mac& Cheese out of box, does not make a Chef.
Putting out less than your best product is just bad business. It doesn’t matter if you’re making jewelry, clothes or soap. And putting your best out there, especially with a product that “needs to cure” takes time to gain the experience.
I’ve seen a few similarly themed posts recently and in a general sense your advice is sound. However, I don’t believe it holds true for everyone as different people learn at different speeds, expend different amounts of time, energy, research, testing, etc. So while you say something like “you shouldn’t sell your first bar of soap you make” is generally helpful what specific steps would you recommend, how is your post helpful to those new folks considering the things you speak about…other than telling them like some finger-waggling parent “don’t do it!.” Let me address each of your points: 1. I sold ‘crappy’ soap. Soap varies. Different consumers want different things, beyond ensuring you’re soap is safe, “good” and “bad” soap are much a matter of personal preference. Beyond telling folks that it was crappy and is now “killer”, what’s a specific example you changed? And maybe you don’t want to share your hard won secrets, that’s fine, but expect me to take your advice with a grain of salt . 2. I didn’t have enough experience to make safe soap. Ok, this one makes sense, you talk about specific issues of concern…and I certainly agree knowledge is power, expend the time and energy to research, research, research. For some folks that’s a few weeks, for others a few months, for some, maybe years. However, it is soap after all, it isn’t rocket science; it’s certainly science and needs careful consideration, but people learn differently…one size does not fit all. 3. I sold soap without letting it cure “long enough”. Ok, so we need to watch our soap carefully, over time, see how the individual ingredients react with one another, in different environments, different temperatures, etc. So, what’s “enough” 3 months, 6 months, 1 year, 5 years? Do I myself need to store a bar of each batch in a closet, a dark drawer, at the equator, in the rain forrest? Sorry, that’s probably snarky, but you get my drift. Consumers take responsibility for their purchases. I make soap to be used in the bath and shower…you want to tie a rope around it and hang it from your rear-view Mirror like some crazy air freshener? Have at it, it may not behave in the same manner as was originally intended 4. I didn’t have a niche/product line/great story. This has what to do with MAKING soap? This has to do with selling soap…and people sell for all kinds of reasons, maybe it’s a small hobby business that simply supports the making of more soap, so I can get those years of experience. I don’t need world class product branding to do that.
And can I point one thing out? You did it. I mean, you self admittedly say you sold soap “too early”. Did someone die? Did you get sued? Did you ruin your reputation so that people never want your opinion now? Probably not. Did a business fail? Maybe…buts that’s a risk you take opening a business, and some great successes come out of learning from our failures. So the trail and error, the testing, the successes and failures you made were ok, but it’s now not ok for someone else?
Here’s the thing, I don’t mean this as any kind of personal attack, really I don’t. From what I have read, you are a really great person, with a great cause and years of experience. But think about how this comes across to new soapers. As a new soaper, I have to say, I’m a little offended. This isn’t the only post I’ve seen in a similar vein. I am in no way saying that I know everything, I hope I keep learning until the day I die, but I have done a ton of self learning about soap, and I started selling soap about six-months after my first batch. I’ve tried lots of other “professional” soapers soaps…and I think mine holds up, and so do the folks that have bought it (and honestly I love my soap more than many others I’ve tried…doesn’t mean theirs is bad, I just like mine better). I don’t need to sell thousands of dollars of soap, I sell to support my addiction (my soaping addiction that is)…I want to keep making soap and keep learning and trying new things.
I think I will end on this point; just as every bar of luxurious handmade soap is different, like a little bubbly snowflake, so is every soap maker…be confident in your own abilities, believe in yourself, if you think you are ready…if you really believe it, you probably are ready.
Hi Kevin. Thank you four your common sense. I have learned much com you and your soaping tutorials on you tube. You are very generous with your recipes. I like that you share and don’t have “trade secrets”. P.s. Just got this from a soaping group I joined. Best of luck.
Your a smart man Kevin ! Love your videos and research !
Of course you feel offended because it applies to you. This post is about you as a new soaper and you don’t like what you’re reading – which is normal but should be your reason for dismissing this piece of advice. As you gain more experience, you’ll look back at her post in a couple of years and go “darn, she was right” and “I can’t believe I posted this self righteous response because I was a clueless newbie.”
Nope, still feel the same way. It’s not self righteous at all, it’s belief in my own abilities (as well as weaknesses). Maybe in time you’ll look back on your condescending paternalistic post and think “Gosh, what a jerk I was. I don’t know this person at all and maybe I should tell him how he should feel” … but I doubt it.
This is a really good post. I have been making soap for 17 years, and I have come along way since the beginning and have learned a lot from wonderful people like you. Everything you say is so true.
Great advice! There is always room for improvement. I enjoyed reading your tips! Thank you.
Good to see ya! Been wondering where you were lately but saw your soaping ministry project is going on. Great!
First off I just love the picture! What a great shot! That hooked me and drew me in to read the blog. And what great advice! I think I may be passing this info along. I don’t sell a great deal of soap, but so many times I get asked by people if they can learn to make it and sell it. This addresses that often asked questions. Thanks!
This wouldnt let me put in my website zoelifenaturalproducts.com
But back to my comment. Yes! The voice of reason! I know so many novice soap makers selling shitty soap.
I look back at my first bar and now, 5 years later with my own soap store and i laugh at how awful my soaps were!