My latest project has certainly been my most enjoyable one thus far. Creating a Soap & Skin Care Brand was written from the heartfelt response I felt after seeing, purchasing and experiencing so many incredible products from our cottage industry. I love our industry, and I love all of our products, but I know that not enough of you know what to do when it comes to getting other people (your targeted customers) to purchase in a sustainable manner.

The Problem:

We as crafters fall in love with soapmaking. We focus wholeheartedly on the production side of our business – so much so that we fail to comprise a strategy that creates a wanting from a niche market.

The Solution:

My new book!

Creating a brand is more than a logo and some neat fonts. Creating a brand is creating a character – a persona that has a background…a story that people can grip. A quality brand has a strong mission and set of values that it can live and breathe by.

I know you make great products. But, if you never take the dedicated time to create a BRAND, your company will never afford you the luxury of a steady paycheck and ultimately an incredible entrepreneurial lifestyle.



I will be autographing the first 150 copies of my latest book in this pre-sale event, which includes free-shipping.

The pre-sale books will be shipped no later than December 10th.

If you’d like to save some money and get an autographed copy, this is your chance!

(Please Note: This pre-sale is only available in the United States. If not in the U.S., you may purchase through Amazon when the book is finalized)

“This book is about thinking bigger and then acting on those bigger, emboldened thoughts. People have done some crazy, awesome things in this world and were paid handsomely for it. These crazy, awesome things—whether it be an amazing new line of skin care products or the development of the first smartphone—all started as an idea. Maybe they were walking the dog when they thought of it. Maybe they were drunk at a bar with friends. Maybe they dreamed it. Maybe it was an idea they’ve had since they were children. However it came to be, they took their crazy, awesome idea and made it into a thing. They conceptualized it into our world. From a mere thought, they ultimately created a living for themselves that most people can’t dream of. You can do that, too. By thinking outside the box, you can ultimately create an incredibly lucrative and nourishing life – all by developing truly unique soap and skin care company”

~ Benjamin

Creating a Soap & Skin Care Brand is about creativity, fun and a willingness to think and feel your way into developing a brand that people will fall in love with, simply by taking the time to do it.


  • Introduction
  • Chapter 1: Quick Checklist
  • Chapter 2: Money Mentality
  • Chapter 3: Success is a Decision
  • Chapter 4: Mission, Vision & Values
  • Chapter 5: Style Matters
  • Chapter 6: What’s in a Name?
  • Chapter 7: Your Customer
  • Chapter 8: Product Variation & Revenue Streams
  • Chapter 9: Scalability, Hiring & Salary
  • Chapter 10: Creating Hype
  • Conclusion
  • About the Author
  • Suggested Reading