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About Benjamin Aaron

Benjamin Aaron has been handcrafting and selling soap and body care products since 2007. From wholesaling nationwide to health food chain stores to running a retail storefront, Benjamin has learned countless lessons through trial and error, failing and learning. For consultation information, please visit: http://lovinsoap.com/shop/consultation-with-benjamin/

Creating a Soap & Skin Care Brand: The Book
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Creating a Soap & Skin Care Brand: The Book

Soap Business and Marketing, Soapmaking Tips, Soapmaking Tutorials, Wholesaling

Creating a Soap & Skin Care Brand: The Book

Hello wonderful soap and skin care makers. My latest book, [...]

By Benjamin Aaron|2017-12-07T08:13:54-06:00December 7, 2017|Soap Business and Marketing, Soapmaking Tips, Soapmaking Tutorials, Wholesaling|1 Comment

Know Thyself: Building a Strong Brand
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Know Thyself: Building a Strong Brand

Branding, Personal Development, Selling Your Soap, Soap Business and Marketing

Know Thyself: Building a Strong Brand

I've seen quite a few brand-related mistakes that soap and [...]

By Benjamin Aaron|2017-11-30T14:40:06-06:00November 30, 2017|Branding, Personal Development, Selling Your Soap, Soap Business and Marketing|1 Comment

How to Pay Yourself (Enough to Get By!)
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How to Pay Yourself (Enough to Get By!)

Branding, Personal Development, Selling Your Soap, Soap Business and Marketing

How to Pay Yourself (Enough to Get By!)

The process below is what I like to call, "Planning [...]

By Benjamin Aaron|2022-05-13T19:58:15-05:00November 16, 2017|Branding, Personal Development, Selling Your Soap, Soap Business and Marketing|1 Comment

Latest Book: Creating a Soap & Skin Care Brand
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Latest Book: Creating a Soap & Skin Care Brand

Book Reviews, Selling Your Soap, Soap Business and Marketing, Soapmaking Books

Latest Book: Creating a Soap & Skin Care Brand

My latest project has certainly been my most enjoyable one [...]

By Benjamin Aaron|2017-11-14T12:32:47-06:00November 14, 2017|Book Reviews, Selling Your Soap, Soap Business and Marketing, Soapmaking Books|0 Comments

The Lifetime Value of an Online Customer
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The Lifetime Value of an Online Customer

Branding, Personal Development, Selling Your Soap, Soap Business and Marketing

The Lifetime Value of an Online Customer

Did you know that you can quantify a lifetime value [...]

By Benjamin Aaron|2017-11-09T15:10:02-06:00November 9, 2017|Branding, Personal Development, Selling Your Soap, Soap Business and Marketing|1 Comment

Crafting Your Own Unique Beard Balm
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Crafting Your Own Unique Beard Balm

Bath and Body Tutorials

Crafting Your Own Unique Beard Balm

(This post contains Amazon affiliate links, which means I will [...]

By Benjamin Aaron|2018-06-25T07:40:34-05:00September 7, 2017|Bath and Body Tutorials|20 Comments

Crafting Your Own Unique Beard Oil
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Crafting Your Own Unique Beard Oil

Bath and Body Tutorials

Crafting Your Own Unique Beard Oil

(This post contains Amazon affiliate links, which means I will [...]

By Benjamin Aaron|2018-06-25T07:41:29-05:00August 24, 2017|Bath and Body Tutorials|32 Comments

Our Not-For-Profit’s 2nd Trip to Senegal
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Our Not-For-Profit’s 2nd Trip to Senegal

Lovin Soap Project

Our Not-For-Profit’s 2nd Trip to Senegal

Lovin' Soap Project's second trip to Senegal proved to be [...]

By Benjamin Aaron|2017-07-06T15:22:01-05:00July 6, 2017|Lovin Soap Project|7 Comments

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