You’ve got your soap ready and now you want to create a website to sell it!
You can save thousands of dollars by creating your own e-commerce website! And I’m here to tell you…you can get it up and running in a day.
It isn’t hard to do at all! But knowing where to start can be intimidating and overwhelming.
There are so many options out there…for hosting, URLs, e-commerce content management software (Shopify, WordPress, Wix, SamCart), payment processors, shipping strategies…that researching how to create an e-commerce website to sell your products can easily cause analysis paralysis!
So, who am I to teach you about building a website!? Well, yes, I’m a soapmaker and online marketing expert, but my background is actually in website production and design. I went to school for it after high school, back when we hand coded websites with HTML and used CSS to style them.
Web design has come a long way since then and I’m currently using NOTHING that I learned in school. Ha! BUT, I have kept myself immersed in the web design industry and have grown with it. I’ve been creating websites (for myself and others) for about 20 years now.
Nowadays, you don’t have to know HTML or CSS, or even a programming language to create a dynamic e-commerce website. With the advent of content management systems and e-commerce solutions, it is easy to get your website up and running…in a day!
Let me guide you through the process, step-by-step, of creating your own stunning website to sell your soap, body care, or other crafted products!
My goal is that after you take this course, you’ll have your website up in no time! It is so easy to do, but sometimes we just need a little guidance.
The two most common routes to take when creating an e-commerce site are Shopify and WordPress/WooCommerce. I’ll talk you through why you would go with one over the other and show you how to setup a store with each. You can literally watch the video and setup your store up as I do!
Here’s what’s included:
An overview of e-commerce and what it takes to sell your products online.
A guide to know if you’re even ready for an online shop.
A discussion on web hosting.
Shipping strategies so you’re not losing money!
A step-by-step video of how to setup a Shopify store.
A step-by-step video of how to setup a WordPress/WooCommerce store using the Divi theme.
A checklist before you go live.
A product list spreadsheet to help you plan and stay organized.
I’ve also included three bonus eClasses!
About Page: From Hurting to Converting ($30 value!)
If you think your About Page is supposed to be just about you… you need this eClass! People need to know, like and trust you to part with their money. Your About Page is the perfect page to nurture this relationship. Let me walk you through the components of an About Page that nurture, build trust and convert viewers to paying customers.
Product Descriptions That Sell ($30 value!)
Writing products descriptions can be tough! Let me show you how to write compelling products descriptions that will have your viewers hitting that add to cart button in no time. We’ll talk about features versus benefits and we’ll discuss how to use storytelling and imagination to compel your customers to purchase!
Search Engine Optimization for Makers ($30 value!)
If you build it (your website), will they come? Nope! You must either use Search Engine Optimization to gain organic search engine traffic or use paid traffic options. This eClass shows you how to use SEO tactics (that are FREE, by the way!) to show up in search results, pulling people in to view your website.