166 Page PDF Download

This book is about thinking bigger and then acting on those bigger, emboldened thoughts. People have done some crazy, awesome things in this world and were paid handsomely for it. These crazy, awesome things—whether it be an amazing new line of skin care products or the development of the first smartphone—all started as an idea. Maybe they were walking the dog when they thought it up. Maybe they were drunk at a bar with friends. Maybe they dreamed it. Maybe it was an idea they’ve had since they were a child. However it came to be, they took their crazy, awesome idea and made it into a thing. They conceptualized it into our world. From a mere thought, they ultimately created a living for themselves that most people can’t dream of. You can do that, too. By thinking outside the box, you can ultimately create an incredibly lucrative and nourishing life – all by developing truly unique soap and skin care company.

Table of Contents

Chapter 1: Quick Checklist
Chapter 2: Money Mentality
Chapter 3: Success is a Decision
Chapter 4: Mission, Vision & Values
Chapter 5: Style Matters
Chapter 6: What’s in a Name?
Chapter 7: Your Customer
Chapter 8: Product Variation & Revenue Streams
Chapter 9: Scalability, Hiring & Salary
Chapter 10: Creating Hype
About the Author
Suggested Reading


“This book! Was it written just for me? That’s what I felt like while I was reading it. So many good points and questions that made me think hard about my business. Benjamin laid out each chapter with precision. I highly recommend this book to not only the person who is just starting out with a new business, but also to those who have been around awhile who want to take their business to the next level.” – Hilary Quinn

About the Author

Benjamin Aaron is a business coach and consultant through The Lovin’ Soap Studio. In addition to consulting and coaching, Benjamin engages in brand development through graphic design and copywriting for startups. Find out more at Benjamin’s purpose and passion in is to provide individuals with a new lease on life. So many of us live a life of quiet desperation. Mentally and emotionally, we handcuff ourselves every day and tell anyone who will listen why things just won’t work out for us. Benjamin’s aim is to put a stop to this and open lives up to the real, raw ambitions we all have.